Author Archives: Zimmer Márton


Data enrichment

In practical data mining it is a common experience that there is much more room to enhance forecast by introducing new aspects, than reshaping the type of the model used…. Read more »


Sandboxes instead of walls

The mission of date warehouses (DWH) is to be the source of “undoubted” information. To have the “single version of truth” they operate with strict rules. However, this leads to… Read more »


Dangerous little elephant?

The elephant is said to be the most dangerous animal on the African Savanna. Nevertheless, the icon of the quasi standard Big Data processing tool Hadoop is a cute little… Read more »


What does a cow drink?

What does a cow drink? Milk? What does a data analyst eat? Pie chart? The more important data analysis gets the more companies would like to put together a team… Read more »


Data: Power or Democracy?

We are witnessing an interesting battle in huge enterprises. Managers on different levels have realized for a while that if they are the ones who access the data assets of… Read more »


Data! Scared?

Since I have been making my living from working with data for 15 years, I was frequently asked lately: “Should we be afraid of the trend that is becoming more… Read more »